‘Digital Ads: How Facebook, Google, And Twitter Target Us’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Digital Ads: How Facebook, Google, And Twitter Target Us”.
Kelly Cooper says, “The promise of digital media in online advertising is the ability to reach the right people with the right message at the right time. Facebook, Google, and Twitter are all jockeying for the hearts and minds of customers and advertisers alike. But there are big differences in what they’re doing and how useful their understanding of their users may be to advertisers.
First, some background. Brands, which have long dreamed of advertising only to the people most likely to buy their products or services—and then evangelize them to others—have stampeded away from print. The National Newspaper Association reported print advertising has dropped 60% over the past seven years. And magazine print advertising has not fared much better, dropping 38% in the same period of time“.
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