‘2014: the year of ‘Buy with Google’?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “2014: the year of ‘Buy with Google’?”.
Ben Davis says, “2014 feels like a significant year for the mobile wallet.
Perhaps before long we’ll all be more comfortable ‘buying with Google’ on mobile websites and apps.
The payment industry itself seems to be shaping up for a leap forward, with its leading conference opting for a rebrand. After 15 years as the Mobile Financial Services & NFC Summit the event has been renamed as the Mobile Wallet & Retail Innovation event in 2014.
This change reflects the slow clarification of what has been a bit of a curate’s egg until now. Confusion around NFC and smartphone hardware, as well as just what it is that the consumer wants, has distracted from exciting potential of the mobile wallet as a tool to buy on mobile websites“.
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