‘The Content Cycle: how to improve your campaign strategy’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The Content Cycle: how to improve your campaign strategy”.
David Somerville says, “Earlier this year I was asked to speak at the Brighton Digital Marketing Festival and host the content session during the afternoon.
After some consideration on what to speak about, I came up with the concept of ‘The Content Cycle’ – a process that helps marketers ensure they have a really good content strategy in place.
The Content Cycle as a concept is based on the way we work with clients and construct digital marketing campaigns. However, the process can easily be applied specifically to the subject of online content“.
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