‘What will paid search look like in 2014?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “What will paid search look like in 2014?”.
Jon Myers says, “n the paid search world, 2013 was as busy at it gets. Major changes to Google included the Enhanced Campaigns migration and rise of Product Listing Ads (PLAs) not to mention the maturing of Facebook as an advertising platform.
However, one of the biggest shifts was outside of paid search with Google’s move to [not provided] on SEO keyword dataremoving visibility for advertisers in the SEO channel, boosting paid search in the process“.
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