‘The Top Digital Priorities for Marketers in 2014’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “The Top Digital Priorities for Marketers in 2014”.
Ayaz Nanji says, “Increasing conversion rates is a top digital priority for 47% of marketers in 2014, according to a recent report by ExactTarget.
The survey of over 2,500 global marketers found that increasing/improving brand awareness (46% of respondents) and collecting/measuring/using behavior-based data (29%) are also major digital marketing to-dos in the year ahead.
Acquiring new subscribers (28% of respondents) and improving channels (24%) were the next most commonly cited priorities“.
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