‘Did Matt Cutts Endorse Rap Genius Link Spam?’ – ‘SEO Book’ Blog
The latest ‘SEO Book’ blog post is titled “Did Matt Cutts Endorse Rap Genius Link Spam?”.
Aaron Wall says, “On TWIG Matt Cutts spoke about the importance of defunding spammers &breaking their spirits.
If you want to stop spam, the most straight forward way to do it is to deny people money because they care about the money and that should be their end goal. But if you really want to stop spam, it is a little bit mean, but what you want to do, is break their spirits. You want to make them frustrated and angry. There are parts of Google’s algorithms specifically designed to frustrate spammers and mystify them and make them frustrated. And some of the stuff we do gives people a hint their site is going to drop and then a week or two later their site actually does drop so they get a little bit more frustrated”.
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