‘How are companies sharpening their email marketing tactics?’ – ‘Experian Marketing Forward’ Blog
The latest post on ‘Experian Marketing Forward’ Blog is titled “How are companies sharpening their email marketing tactics?”.
Erin Haselkorn says, “As modern technology keeps advancing, companies continue to find new ways of connecting with customers. They’re using web chats, mobile applications and social media plugins to communicate with people in new ways. As this happens, marketers uncover more information about those customers.
However, there are some tried-and-true methods of communication that are still very popular today. Many businesses rely on email for the lion’s share of their marketing strategies. Sending email campaigns to consumers is fast, affordable and effective. But how can marketers personalize emails to make them relevant to readers? Through accurate data collection and data enhancement“.
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