‘A Proven Framework for Prospecting Emails’ – HubSpot
The latest article on HubSpot blog is titled “A Proven Framework for Prospecting Emails”.
Brian Whalley says, “Successful prospecting is a three-part process in which you need to establish who you are and how you can help your prospect. The message you’re delivering should address:
- Why you’re contacting the prospect (this needs to be focused on them and include the trigger event or data that says you should reach out to this person).
- Why you’re contacting the prospect now (in other words, why your call is so timely).
- A request for something you want from them that is easy and quick to complete“.
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