The latest article on HubSpot blog is titled “A Proven Framework for Prospecting Emails”.

Brian Whalley says, “Successful prospecting is a three-part process in which you need to establish who you are and how you can help your prospect. The message you’re delivering should address:

  1. Why you’re contacting the prospect (this needs to be focused on them and include the trigger event or data that says you should reach out to this person).
  2. Why you’re contacting the prospect now (in other words, why your call is so timely).
  3. A request for something you want from them that is easy and quick to complete“.

A Proven Framework for Prospecting Emails

HubSpot

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