The latest ‘Econsultancy’ blog post is titled “Facebook ads drive 60% increase in sales revenue”.

Christopher Ratcliff says, “Q4 2013 saw a spike in quarter-on-quarter impressions and click-through rates on paid Facebook ads.

This comes at a difficult time for brands on Facebook. News feed changes on Facebook have forced posts from free-to-run ‘pages’ further down Facebook users’ news feeds.

Brands and companies are now being encouraged to concentrate on paid ads for their Facebook marketing strategies and forget the free channel of running a Facebook page“.

Facebook ads drive 60% increase in sales revenue

‘Econsultancy’ Blog

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