‘How to Identify a Good Email List’ – HubSpot
The latest article on HubSpot blog is titled “How to Identify a Good Email List”.
Dolly Howard says, “Email marketing is a crucial component to having a solid inbound marketing strategy. Whether you are promoting new offers, corresponding with newsletter subscribers, following up with automated workflows, or delighting customers it is important to ensure that you are sending to a good email list.
You don’t want to develop the reputation of being a “spammer” for sending out irrelevant content to people who don’t want your emails. You can avoid this by keeping your lists clean and your content targeted to the personas on your list“.
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