‘How Do 20% Of Marketers Outperform The Rest?’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “How Do 20% Of Marketers Outperform The Rest?”.

Angela Hausman says, “A recent IBM study of global marketers found 20% outperform the rest? Of course, this begs the question of how do 20% of marketers outperform the rest and how to I become one of the 20%?

The effective 20%

Let’s start by looking what the 20% do differently from the other 80% of marketers

1. Products and services – functionality, brand, packaging —- 160% more effective
2. Promotion – advertising, marketing, sales ——————— 130% more effective
3. Place – distribution, logistics, channels ————————- 160% more effective“.

Business2Community.com