‘What type of content should be served to potential customers?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “What type of content should be served to potential customers?”.
Shane Jones says, “In February 2011, Google Panda was released and the nature of the content seen by individuals searching on Google began changing.
Google Panda was an algorithm that was meant to serve higher quality content to users in Google search results. With dozens of updates to Google Panda since then, the SEO industry changed and SEO professionals now needed to become content marketers as well.
Even since, we’ve seen Penguin hit links and a potential update strike this past week on lower quality guest posting“.
What type of content should be served to potential customers?
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