'How do you know the most effective layout and images for your marketing sends?' - MarketingSherpa Article | Internet Marketing NewsWatch

MarketingSherpa has published an article titled “How do you know the most effective layout and images for your marketing sends?”.

Daniel Burstein says, “‘A 152% increase in revenue per email from minor template changes.

As I reviewed and approved the session titles and descriptions for Email Summit 2014, these results from mobile accessory maker ZAGG got me thinking.

How many marketers routinely test email layout and images to learn what really works for their audience?

Read on to see the data for yourself and learn which email campaign elements are most (and least) frequently tested by your peers“.

Sharing is caring

‘How do you know the most effective layout and images for your marketing sends?’ – MarketingSherpa Article