The latest ‘Econsultancy’ blog post is titled “Tablet users expect desktop content and an optimized browsing experience: report”.

David Moth says, “Tablets, what are they good for? Primarily shopping and entertainment, according to a new study into how consumers use their devices.

It found that two-thirds of US and UK tablet owners use their tablet for researching product information before buying online (66%), making it the most popular consumer activity.

This was closely followed by watching videos/browsing photos and checking prices or store information (both 63%).

The research by Usablenet confirms much of what we already know about tablets in that the devices are mainly used during ‘lean back’ leisure time in the home“.

Tablet users expect desktop content and an optimized browsing experience: report

‘Econsultancy’ Blog

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