Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The BBC Experiments With Video News Coverage on Instagram″.

Baer says, “Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both companies and news outlets. Announced on”.

The BBC Experiments With Video News Coverage on Instagram

Jay Baer’s ‘Convince & Convert’ Blog

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