The latest post on ‘Copyblogger’ Blog is titled “Why a Personal Media Brand Beats “Marketing” Every Time”.

Brian Clark says, “
Fame. Celebrity. Stardom.

There are many words to describe this thing that so many are after … and many reasons they are after it. But is there any real value in celebrity for celebrity’s sake?

If you’re famous for being famous — that phenomena of modern western culture — what does that actually get you?

And is it worth it?

In this quick 19-minute episode you’ll discover:

  • Why just “being known” means being known for nothing
  • The fallacy of the train wreck approach: The poverty of attention“.

Why a Personal Media Brand Beats “Marketing” Every Time

‘Copyblogger’ Blog

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