‘Want more sales? Give consumers fewer options’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Want more sales? Give consumers fewer options”.
Blair Keen says, “Inherent to consumerism is the assumption that more choice is better.
Indeed, psychologists have long contended that the provision of choice can increase the individual’s sense of personal control and feelings of intrinsic motivation (Rotter, 1966; deCharms, 1968).
Whilst that might be true, the problem is that it doesn’t necessarily follow that presenting an abundance of options results in an increase in sales“.
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