‘Personalization isn’t what you think it is’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Personalization isn’t what you think it is”.
Jason Thibeault says, “As marketers, we are all becoming more familiar with personalization as we recognize the need to tailor digital experiences to individual users. Only we are doing it all wrong. OK, partly wrong.
In this blog post, I explore the concept of ‘true personalization:’ tailoring the digital experience to the kind of relationship someone wants with your organization.
Rather than just customizing a digital experience according to what someone has clicked on, true personalization posits that the type of content someone consumes is far more important to building long-lasting and deep relationships“.
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