The latest article on ‘Business 2 Community’ is titled “The No-No’s Of Search Engine Marketing”.

Spencer Frandsen says, “Search engine marketing is essentially paying to generate web traffic to your site. The goal is to purchase ad space throughout the Internet, which in turn leads people to click on the ads and then visit your site. The most common mechanism for doing so is through Google AdWords, although there are other options on search engines like Yahoo! and Bing.

It’s also referred to as pay-per-click advertising, and in the past, SEM was a blanket term for both SEO and paid search engine marketing, but the two have become differentiated. SEO refers solely to organic search engine efforts, as opposed to paid techniques“.

Business2Community.com

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