eMarketer is  hosting a webinar featuring Lauren Fisher on Thursday, February 20 at 1.00 pm EST. The topic of the webinar is “The Omnichannel Challenge—Cross-Platform Attribution”.

eMarketer team says, “Omnichannel marketing is the new normal. That means cross-platform attribution is a must-have. Join eMarketer for a free webinar that discusses the challenges of cross-platform attribution and how marketers are dealing with them.

Key elements will include:

• The two main approaches to cross-platform attribution
• Viewability and third-party tracking
• Mobile-specific tactics for attributing smartphone and tablet influence“.

Webinar Details

Organizer:  eMarketer

Key Speaker: Lauren Fisher

Topic: The Omnichannel Challenge—Cross-Platform Attribution

Day/Date: Thursday, February 20

Time: 1.00 pm EST – Time Zone Converter

Register for webinar details.

‘The Omnichannel Challenge—Cross-Platform Attribution’ Webinar

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