‘5 Reasons to Use Content Marketing with Social Media’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “5 Reasons to Use Content Marketing with Social Media”.
Kunle Campbell says, “Consumers visit social channels for entertainment, to get information, to gain status by access or comprehension of posted information, and to socialize. Simply plugging a brand or product into social channels is not going to be effective. Too many social marketing efforts fail to recognize the vital importance of posting content that people actually care about.
Here are the five reasons your social marketing efforts need to be built around quality content.
1. Content Makes People Like You
Content makes people like you, or follow you, or +1 you, depending on the social platform. Content makes you popular on social networks. Here’s a thought experiment. Take two opposites to their logical extremes to see where they lead. “Bill” is all over numerous social media platforms”.
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