‘Do You Alienate Your Subscribers?’ – Aweber Blog
The latest ‘Aweber’ blog post is titled “Do You Alienate Your Subscribers?”.
Amanda Gagnon says, “I noticed a handyman truck the other day with “Rent-a-Husband” on the side. I thought it was a cute name for such a business. I saw a similar one later that day called “Husband For Hire.” This caused my marketing brain to kick into gear.
Could these businesses be losing customers because of their name? How many busy single men or husbands would want these vans parked outside their home? It’s good to focus on a niche, but should you risk alienating so many potential customers?
Let’s look at what goes through a subscriber’s mind when they’re feeling alienated and how you can avoid falling into this trap”.
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