‘Why this is an extraordinary time to lead marketing’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Why this is an extraordinary time to lead marketing”.
Andy McCartney says, “This five part series is designed for all those marketers around the world who are aspiring to lead a marketing function.
The objective of this series is to share insights, experiences and ideas for passionate marketers who want to grasp what it takes to be in charge of marketing, especially in these amazingly progressive times where marketing has attained a more strategic role.
The series could be seen to be oriented towards B2B, but many marketers see the lines with B2C blurring. So grab a coffee, put your feet up and read on“.
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