‘Email Is The New Email’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Email Is The New Email”.
Alex Lustberg says, “So many lessons that apply to digital marketing as a whole were learned in email. Email marketing encompasses everything from brand introductions and product recommendations to advanced content marketing strategies and purchase transaction confirmations.
Despite email having the highest ROI of all digital marketing channels and being the most direct route to the customer, marketers don’t give it the attention or budget that it deserves“.
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