‘The Importance of high quality product data’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The Importance of high quality product data”.
Robert Durkin says, “If advertisers want to be truly multichannel then they need to have access to, and control of, their product data.
By extracting product data from several different sources, you can fulfil any required channel marketing application.
Data can be extracted directly from your ecommerce site, existing data feeds or an API, and can then be distributed into hundreds of different online channels, increasing the visibility of your products in front of online consumers“.
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