‘Data growth’s profound impact on marketing success’ – ‘Experian Marketing Forward’ Blog
The latest post on ‘Experian Marketing Forward’ Blog is titled “Data growth’s profound impact on marketing success”.
Pamela Robertson says, “Experian Marketing Services’ 2014 Digital Marketer Report hits the virtual newsstands in a few weeks and we wanted to share another excerpt as a preview. Read on to learn how Big Data can both provide great opportunities and also seriously confound marketers as they strive to deliver effective campaigns.
From mass media planning to one-to-one marketing (and everywhere in between), data has long been used to help marketers make more intelligent decisions. What is changing so dramatically today, and thus creating massive disruption, is the rapidly growing quantity of data, particularly across digital channels. While the scale and unstructured nature, e.g., Tweets, posts, reviews, of new data sources can be daunting, “Big Data” is opening up new avenues for marketers to tackle some of their toughest challenges“.
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