‘New Data Reveals the ROI of Inbound’ – HubSpot
The latest article on HubSpot blog is titled “New Data Reveals the ROI of Inbound”.
Ginny Soskey says, “Every year, we like to check in with our customers to see how our software is working for their businesses. We team up with an MBA candidate at MIT Sloan to see just what kind of ROI our customers are getting out of our software. They send a survey to almost 2,000 customers and investigate those customers’quantitative results to get a comprehensive answer to one question: are our customers successful?
In a word … yes.
But if you’re looking for a more nuanced answer, check out the report yourself or keep on reading. We have two big, glaring takeaways as well as some of the most exciting pieces of data to show you why — and how — inbound marketing is working for our customers“.
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