‘Why Your Brand Shouldn’t Fear Assigning Authorship’ – MOZ Blog
The latest MOZ blog post is titled “Why Your Brand Shouldn’t Fear Assigning Authorship”.
Mark Traphagen says, “Over the past two years I’ve spoken at numerous conferences and written articles beyond counting (including one here at Moz) on the subject of Google Authorship and author authority online. By far the most frequently asked questions I get on the topic are from brands fretting over whether or not to allow individuals to become brand representative authorities.
Typical forms of these questions include:
- Wouldn’t it be better for our content to be branded with our company name/logo?
- Will individual author authority really translate into better exposure, trust, and (bottom line) new customers for our brand?“.
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