The latest article on ‘MarketingProfs’ is titled “Determining Subscriber Value: What’s an Email List Member Worth?”.

Karen Talavera says, “Last month we explored the first of two important digital marketing list subscriber metrics: CPA, the cost to acquire a new list member. I also presented a process for determining your maximum allowable CPA—that is, how much it’s worth paying or investing to acquire a single subscriber.

This month we’ll explore various approaches to assigning economic value to every subscriber already on your list.

Let’s start with the clearest way first: the revenue-per-subscriber (RPS) method.

What Is RPS?

Revenue per subscriber (in email marketing commonly termed RPE—revenue-per-email) is a method for determining what each list member is worth to your business in cold hard cash: How much revenue does the average subscriber produce per year? Per quarter? Per campaign?“.

Determining Subscriber Value: What’s an Email List Member Worth?

MarketingProfs

Sharing is caring