‘Product Strategy: Pictures are Worth a Million Words’ – VerticalResponse Blog

Janine Popick says, “I recently purchased a great coffee maker, the Nespresso. Sometimes when you get a product like this, you pull it out of the box and consider skipping the instructions all together given how long it might take to read the four point type, right?But wow, what a pleasant surprise, the Nespresso manual was… you guessed it …made up of pictures! It took no time for us to be sipping some fine espresso out of our new green machine. They’ve also got a great section right on their website called, “You have just bought a Nespresso machine,” with content dedicated to the first use of your machine, troubleshooting, and how to register for the Nespresso club. It’s super visual as well“.