‘How to Choose the Right Fonts for Your Marketing’ – HubSpot
The latest article on HubSpot blog is titled “How to Choose the Right Fonts for Your Marketing”.
Jesse Mawhinney says, “Do you ever wish it was the 1960’s and you were a Creative Director in a booming Madison Avenue agency? Every now and again the creative spirit in all of us longs for the old days of marketing.
You know, the era when marketing was defined by clever copywriting, artful advertising and an eye for the finest design details.
As inbound marketers, it can be easy to get caught up in a never-ending cycle of producing content, keeping up with the fast pace of the web while losing sight of the finer design details – the tracking, kerning, and letter spacing – that can give our marketing an extra level of polish“.
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