The latest article on HubSpot blog is titled “Stop! 9 Things You Need to Do Before You Hit “Send” on That Email”.

Nicole Denton says, “Ah, the email campaign… it’s the marketing tactic that can often make marketers and consumers alike squirm, thanks to some less than pleasant email marketing behaviors by some brands.

However, a few companies don’t have to ruin it for the rest of us. In fact, despite the SPAM, email marketing is alive and well…as long as it’s done right.

According to Merkle, 74% of consumers actually prefer to receive commercial communications via email“.

Stop! 9 Things You Need to Do Before You Hit “Send” on That Email

HubSpot

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