‘Here’s How Ann Handley (the World’s First Chief Content Officer) Writes’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Here’s How Ann Handley (the World’s First Chief Content Officer) Writes”.

Demian Farnworth says, “
Want a quick and dirty way to test whether your content is compelling?

Show it to a teenager … and then answer these questions:

• Is the teenager still reading, watching, or listening after 30 seconds? One minute? Five minutes? Fifteen? Thirty?
• Is the teenager happy, confused, or mad?
• Is the teenager your child?

If your own teenager is still listening after 30 minutes — and is happy about it — you created some good content“.

Here’s How Ann Handley (the World’s First Chief Content Officer) Writes

‘Copyblogger’ Blog