‘Your Twitter Search, Now Served With a Side of Ads’ – ‘Mashable’

Jason Abbruzzese says, “Twitter is getting into the search advertising business — sort of.

Promoted accounts will now begin to appear at the top of Twitter’s search, providing a new selling point for the company’s primary marketing opportunity.

Twitter offers promoted accounts as the primary way for marketers to gain paid exposure on the microblogging platform. More than 90% of Twitter’s revenue comes from advertising, particularly mobile“.