‘How sophisticated is your marketing program?’ – ‘Experian Marketing Forward’ Blog
The latest post on ‘Experian Marketing Forward’ Blog is titled “How sophisticated is your marketing program?”.
Sumon Nicole says, “The progression from single-channel execution to customer-centric, cross-channel optimized marketing is being inspired by customers and technology. This progression requires brands to not only systematically, and honestly, assess the current state of their marketing program, but also utilize a proven framework to develop strategies and tactics aligned with their current state of sophistication.
Experian’s Marketing Sophistication CurveSM is a progressive and detailed guide that helps marketers carefully and purposefully map their journey through today’s increasingly interconnected, real-time, multichannel marketing landscape“.
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