Whether you’re doing a webinar to deliver “good will” content to build a relationship with your list, or to make a sales presentation for immediate income, or just interviewing another expert, your webinar has one important goal.

You want your attendees to pay attention and absorb your message. That’s known as “engagement”.

Engagement increases when viewers watch compelling content delivered dynamically.

To create a compelling content, identify the problem or pain your viewer is experiencing and then offer a solution to that problem.

If your viewers want to know the answers to their questions or concerns and are convinced you will provide those answers, they will listen and watch to hear the solutions, provided your delivery doesn’t turn them off.

You don’t have to be an expert to have dynamic delivery of the content on your webinar. Using many methods of presentation can keep people interested. Do more that just show Powerpoint slides with a voice-over.

Things like:
• Share your screen,
• Show a video,
• Use your webcam to add a personal touch, or
• Best of all, for engagement, use audience participation.

So don’t hesitate to ask questions or poll your audience. You get better engagement. At the same time, it gives you the opportunity to create social proof and even do a little market research in the process of your webinar.

Andy Jenkins and Mike Filsaime have just released webinar software, WebinarJam, that supports polls, Q&A sessions, and a number of other engagement promoting features.

Right now you can get Webinar Jam for $200 off the regular price. It’s just $297 for life. By the way, other big name webinar software charges double this pricer just one month.

You can get the whole story, straight from Jenkins and Filsaime, here: WebinarJam.

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