‘Why it’s not enough to just have live chat’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Why it’s not enough to just have live chat”.
Melanie Seasons says, “At the beginning of February, I read a great piece in Econsultancy called “Why do online retailers need live chat?” Live chat, combining the ease of e-mails with the immediacy of the phone, is an excellent way of communicating with customers, explained the article.
This is undoubtable. According to BoldChat, 31% of customers in the UK and US say they would be more likely to purchase after a live chat.
Also, a customer service benchmark conducted at eDigital, rated live chat as the best customer service channel at 73% (e-mail was rated at 61% while phone was at the bottom with 44%)“.
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