‘What growth hacking teaches us about marketing’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “What growth hacking teaches us about marketing”.
Jason Thibeault says, “What is growth hacking? If you haven’t heard of it, growth hacking is a marketing technique that uses analysis and creativity to sell products and gain exposure.
It differs from traditional marketing by focusing on social metrics and other digital channels to analyze user behavior and deploy innovative or low-cost alternatives to traditional demand-generation and campaign-based marketing.
Perhaps the most famous example of growth hacking was Hotmail. By employing a signature on every out-bound email that said, “Sent from Hotmail. Get your free Hotmail email today!”“.
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