The latest article on  ‘Marketing Land’ is titled “The Sale After The Sale: The New Reality Of Selling Display Ads”.

James Moore says, “In my current role leading the sales organization at Simpli.fi, I have the pleasure of interacting with all levels of media buyers representing local and national brands, advertising agencies, trading desks, publishers, ad networks and resellers. Predictably, the contacts making media-buying decisions within these companies span a broad range of age and experience levels.

While no universal statement is true for every individual, I can confirm that those that buy online media today are genuinely confused. They are under a sales and marketing assault by vendor representatives that are often confused themselves“.

The Sale After The Sale: The New Reality Of Selling Display Ads

Marketing Land

Sharing is caring