‘7 Tips for Igniting Your Content With Social Media’ – ‘Mashable’

Angie Pascale says, “”Content is fire. Social media is gasoline.”

Jay Baer uses this analogy to explain the idea that content is the main substance in any digital marketing campaign; social media channels ignite that content and help it to spread. What this means for marketers is that content must be at the core of your digital marketing initiatives. Content is what people find when searching on Google. Content is what people share on social media channels. Content is how brands tell their story and connect with customers. And content is what ultimately drives leads and sales“.