The latest article on HubSpot blog is titled “Lead Gen 101: How to Create an Intuitive Website Conversion Path”.

Diana Urban says, “If you’re getting your website visitors to sign up for anything on your website — an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. — you need to create a conversion path. A conversion path consists of five elements, four of which live on your website:

  1. A call-to-action – A button or text that lets website visitors (prospects) find your offer
  2. A landing page – The page that advertises your offer and includes a form
  3. A form – Website visitors fill out this form in order to receive your offer
  4. A thank-you page – Your new leads see this page after completing your form
  5. A confirmation email – Makes it easy for your leads to reference your offer any time“.

Lead Gen 101: How to Create an Intuitive Website Conversion Path

HubSpot

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