‘Radical Redesigns: Lifts vs. building customer theory’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Radical Redesigns: Lifts vs. building customer theory”.
Lindsay Johannesen says, ““Radical redesign” is a term we use often at MECLABS.
It’s used to describe treatments that are “radically” different from the control. We aren’t talking about changing some button copy from “Buy” to “Buy Now.” We’re talking new themes, layouts, copy and even functionality on the page.
Radical redesigns contain many variables making it difficult to isolate specific elements contributing to the results of a test.
Today’s MarketingExperiments Blog post will focus on several of the pros and cons of radical redesigns, but I’d first like to provide you with a little more context on testing in this fashion and how it may impact future testing”.
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