‘Study: 60 Percent Of Adults Switch Screens During The Day’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Study: 60 Percent Of Adults Switch Screens During The Day”.
Greg Sterling says, “Echoing a 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some different figures and percentages it essentially backs up the earlier Google results, which show that people use multiple devices throughout the day and for different purposes.
GfK carried out the research among 2,000 US adults.
The research found that “more than 60 percent of online adults in the US use at least two devices everyday and almost one quarter use three devices.” It also reported that in excess of 40 percent start on one device and finish on a second or even third one“.
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