‘Survey: 87 Percent Want “Do Not Track” To Elude Marketers’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Survey: 87 Percent Want “Do Not Track” To Elude Marketers”.
Greg Sterling says, “There’s a massive gap between marketers’ increasingly aggressive use of data and consumers’ desire not to be tracked and targeted. This is not a new issue. However a new survey from social marketing firm Communispace underscores the chasm.
The firm conducted an online consumer survey last year (n=8,343), with respondents from multiple countries. Most however (87 percent) were from the US. The overwhelming conclusion is that consumers care very much about privacy and are concerned about data-mining and tracking“.
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