‘The Inbound Marketing For Ecommerce Manifesto’ – HubSpot
The latest article on HubSpot blog is titled “The Inbound Marketing For Ecommerce Manifesto”.
Sam Mallikarjunan says, “For over half a decade, we’ve been talking about the goal of inbound marketing to put the customer at the center of the business. B2B companies have adopted inbound marketing faster than B2C – partially out of necessity. Although ecommerce has continued to grow over 20% Year-Over-Year, B2B sales as a whole grew only 16% from 2002-2010. B2B marketers had to adapt quickly to how the internet had changed the world forever, ecommerce marketers have ridden the wave of growth just because ecommerce itself is a good idea that’s gaining broader consumer adoption.
But the gravy train is coming to an end – and it’s time for ecommerce marketers to evolve. Consumers are more demanding than ever that marketers invest in building experiences that give value before asking for it“.
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