Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why YouTube Pre-Roll Ads Rock & How To Take Advantage of Them″.

Baer says, “How powerful is video marketing? Consider these five statistics:

  • Video Advertising Trends: Video was the fastest growing form of ad format in 2012. (source: Insivia)
  • Communication Effectiveness: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (source: Insivia)
  • Buying Decision: 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (source: Invodo)”.

Why YouTube Pre-Roll Ads Rock & How To Take Advantage of Them

Jay Baer’s ‘Convince & Convert’ Blog

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