The latest article on HubSpot blog is titled “How to Use NPS Surveys for More Powerful Marketing Automation”.

Ginny Soskey says, “Have you ever used NPS surveys in your marketing? If you dismissed NPS as something only customer service should worry about, think again. If you’re not using these surveys, you’re missing out on a big way to grow your business.

How? Well, I was reading the HubSpot Ecommerce section the other day, and stumbled on this brilliant article from Tom Schwab, Founder of Goodbye Crutches, on using NPS surveys to fuel post-transactional emails. I’m not an ecommerce marketer, but it got me thinking — could NPS surveys help all marketers get more customers into their funnels, and nurture those leads to become customers?“.

How to Use NPS Surveys for More Powerful Marketing Automation

HubSpot

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