‘A New Industry-Specific Guide to Making Marketing Useful’ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “A New Industry-Specific Guide to Making Marketing Useful″.
Baer says, “I’m not done banging the drum about the power of creating marketing so useful, people would pay for it. In fact, I’m just getting started.
Today is a big day. Today is launch day for the first official Youtilityebook – Youtility for Accountants: Why Smart Accountants are Helping not Selling.
This is a $2.99 mini-version of my New York Times best-selling business bookYoutility, customized for the accounting profession. Case studies, examples, how-tos all dedicated to making accountants and accounting firms more useful. It’s published by Portfolio, the business division of Penguin Books, who also published Youtility”.
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