The latest article on ‘Business 2 Community’ is titled “Marketing, Customer Service Get Engaged on Social Media”.

Tricia Morris says, “Now more than ever, marketing and customer service are feeling the pressure to come together to improve engagement on social media. And it’s customers who are at the heart of what can either be a forged or forced relationship depending on the brand – but at the end of the day, brands will depend upon these two teams working more closely together. Consider these statistics:

  • 71% of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others, compared to just 19% of customers who do not receive a response. ~ NM Incite“.

Business2Community.com

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