‘Understanding Ad Extensions in Google AdWords’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Understanding Ad Extensions in Google AdWords”.
Melih Oztalay says, “Google allows the insertion of additional text beside a standard AdWords pay-per-click ad. This text, called “ad extensions,” can communicate more information about your product, service, and business than the ad would otherwise permit.
Think of ad extensions as a means to visually improve your text ads in desktop and mobile searches. Using ad extensions you are able to maximize your budget and help get more clicks and therefore improve the click-through rate of your ads. More clicks means more traffic to your website.
If you are using ad extensions, your ad will likely show on the left side, above the the organic listings, rather than in the right sidebar where there isn’t room”.
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